Namerific – “The Dot Com Name Is Where You Build Your Brand”
Namerific.com team has been involved in the domain name business since 2005 they have announced this press release below and Zane Gocha its founder is quoted in the PR release saying the following comment. “The .com name is where you build your brand – everything else is for protecting it. If you start out without a .com, you have nothing to protect yourself. Nearly all of the world’s leading brands operate on a .com domain, and for good reason.”
Now I am a CCTLD lover to a point, i.e I operate businesses on my local cctld .co.uk with ScreenProtectors.co.uk being the main website I have built and operated and before you ask I have tried to buy ScreenProtectors.com but the owner isn’t interested in selling the domain and the market leader Zagg owns ScreenProtector.com and redirect to their website. The majority of my domain names that I own however are .com and I do believe .com is and will always be king (I do own the hyphen Screen-Protectors.com)
What I am wondering is Namerific.com and others site i.e. LoveLogo.com selling more domains because of the logo and brand they are showing can built on the domain?
Should DomainNameSales.com, Sedo.com or Afternic.com look at adding logo services or partnership with Namerific or LoveLogo and have this shown next to each domain name to help it sell more domains names or would you think the end user may already have a brand and this could put them off purchasing the domain name?
What do you think?
Does a logo / brand help sell your domains names?
Here is the full press release below.
10/07/2013 (press release: namerific) // San Francisco, CA, USA // Zane Gocha
Namerific is an online company based out of San Francisco that offers a unique marketplace of premium “.com” domain names and logo designs. “The SF Bay Area and surrounding areas are home to some of the largest tech companies and serves as one of the most rapidly-expanding business landscapes in the world, so we naturally wanted to jump right in the middle of that.” Zane said. Since the dot com boom of the 90’s, start-ups are beginning to realize how difficult it can be to secure internet real estate (domain names) and Namerific has stepped up to re-energize a new company’s process of choosing their new business name.
Namerific’s team has been involved in naming and domaining since around 2005. They have taken the time to select great .com domains by implementing a strategic branding process — this allows them to feature hundreds of unique .com names for sale allowing startups a convenient way to discover their potential brand names. While the list of names is large, the Namerific team does its best in ensuring the business names they are selling are original — the perfect foundation for creating a fresh new brand.
Zane Gocha (Namerific’s Founder) and his team understand the importance of choosing the right business name, and want to be there to help startups find a name and domain they can keep for life.
Zane noted that, “Experts are in full agreement that startups are struggling to achieve desired results with strengthening their branding position due to the difficulty in acquiring the ideal name and domain name. We realize a solution is required and our team is in a unique position to offer expertise and a solution to help start-up companies and entrepreneurs choose a brand asset they can keep for life. Ultimately, when you choose a brand name, and domain name, you want to ‘stick’ with both from the start. If you’re already planning to rebrand and reposition your place on the web the moment you decide on a name and domain, you are only costing yourself additional time, money, and headaches, all which could be avoided by starting from a proper foundation.”
“The .com name is where you build your brand – everything else is for protecting it. If you start out without a .com, you have nothing to protect yourself. Nearly all of the world’s leading brands operate on a .com domain, and for good reason.”
While the landscape for internet property is becoming more and more difficult to acquire, Namerific plans to be there to provide a steadily growing list of easily attainable names. They understand that naming a business and attaining the right domain name can be challenging, and want to make this process as simple as possible.
For more information, contact Namerific at 1-888-894-5434 or Visit them at Namerific.com
Thanks for the shoutout Robbie.
Looking at the names we have sold that have gone on to full blown websites/Startups then we would say 20%-30% are using the logo that was sold with the name or a very similar one to that.
Then there’s about 40%-50% that probably wont use the logo,have there own in mind or dont need it if they are just buying the name for investment.
Then we actually have a small percent that 5%-8% that only want the logo and pay full price for it.
Overall, I would say in selling brandables, a logo definitely helps to sell the domain as a brand package.Because we try to make our logos cleverly fit with the name being sold then even if the buyer does not want the logo at least they get an idea for the business that the name could be used for.
You also bring up a good point. A partnership with Godaddy would be ideal, we could get the pick of the names for cost price and brand them for a minimal amount of money and repackage them for a low cost.
It’s all about brands right now.People don’t just want to build websites anymore but they want to create a name, a legacy and see their brand splashed all over the place.And having a good logo helps get that message across.