Domain King aka Rick Schwartz gave a rare look behind the curtain of his acquisition strategy. Reflecting on his activity, Rick noted that he typically acquires between 30 to 40 domains annually—and 2025 was no exception.
The 2025 Acquisition List
Schwartz’s recent haul is a mix of nostalgia, heavy-hitting industry categories, and a massive bet on the “Agentic” AI future.
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TheGlobe.com (A legendary piece of dot-com history)
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AiToolbox.com
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4Art.com
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Juanita.ai
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Ernesto.ai
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Nadine.ai
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AiBetty.com
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PoolRepair.com
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iCombinator.com
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LuxuryCarRentals.com
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AgentGenerator.com
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RocketTech.com
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DomainProfessor.com
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KingsKastle.com
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Cintex.com
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TryHard.com
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HumanCloning.com
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DIYAgents.com
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GoStraight.com
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Dare.tv
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NXPC.com
The Strategy Behind the Names
Rick has always preached that “Nothing happens until a sale is made,” but his buying habits suggest he is looking at two specific horizons:
The Humanized AI Future The acquisition of names like Juanita.ai, Ernesto.ai, and AiBetty.com suggests a move toward personal AI brands. Combined with AgentGenerator.com and DIYAgents.com, it’s clear Rick sees the “Agentic” era—where AI does the work rather than just answering questions—as the next big land grab.
The Power of Authority Reclaiming TheGlobe.com is a statement of intent. It’s a category-killer with immense historical weight. Similarly, DomainProfessor.com reinforces his position as a mentor in the space, while names like LuxuryCarRentals.com and PoolRepair.com represent the high-intent traffic models he has perfected over decades.
In other Rick Schwartz News – The Domain King has Reclaimed Property.com
While Rick is busy adding new assets, he is also reclaiming major pillars of his portfolio. In a significant industry update shared on Robbie’s Blog, it was revealed that Rick has officially regained Property.com following the conclusion of a massive $36 million deal.
The return of such a high-value asset, combined with this new crop of “intentional” buys, shows that the Domain King is as active—and strategic—as ever. You can read the full breakdown of the Property.com story here: Rick Schwartz Reclaims Property.com After $36M Deal Ends
4L.coms always jump out first, but i like his .ai choices as well. Great domainer model, domain king. ty.
“Combined with AgentGenerator.com and DIYAgents.com, it’s clear Rick sees the “Agentic” era—where AI does the work rather than just answering questions—as the next big land grab.”
It’s more than just a domainer’s land grab. Agentic AI/commerce/payments is literally where it’s all going. Anyone who doesn’t see or understand that is not paying attention.
Look into Coinbase’s x402 protocol, Google’s AP2, Mastercard’s Agent Pay, Ethereum ERC-8004, OpenAI’s ACP, Claude’s MCP, and Visa’s Trusted Agent Protocol.
These aren’t just hedged bets on what ‘might happen’ – they’re all already here and making huge inroads.
Hi,
Bullish.com was sold for $1,080,000 in 2021
Bull-ish.com is available for $15 at Dynadot
Aged domain 5 years old