The domain name Made.com was sold on Sedo back in 2009 for a reported $130,000 USD, The sale completed on the 13th of December 2009 and subsequently Made.com was launched in 2010, for which we can only presume were the buyers paying $130,000 USD.

So what does or should we say did Made.com do?

MADE is the leading digitally native lifestyle brand in home, disrupting the industry with high-quality, exclusive designs underpinned by a responsible, small-batch production model, enabling customers to realise the vision of their homes.

In addition to its in-house design team and collaborations with leading designers, MADE champions independent talent, offering them a platform and access to a scalable supply chain that makes their ideas reality. These partners bring their unique perspective in the creation of bold statement collections and work with MADE to produce iconic designs.

Operating at the intersection of design and technology, proprietary algorithms take consumers on a journey: from outreach that makes designs discoverable to a frictionless digital shopping experience. Combined with an innovative ‘just-in-time’ order model, MADE provides a fresh and ever-changing range, with nine new collections launched every week and more than 8,000 active SKUs in the catalogue as at 30 June 2022.

Founded in 2010, MADE sells its products across the United Kingdom, Germany, Switzerland, Austria, France, Belgium, Spain, Ireland and the Netherlands via its e-commerce platform. The brand also has seven showrooms across Europe, with flagship brand experiences in London and Paris.

The company found some real success too, with revenues reaching £315,000,000 UK Pounds in 2020, which was a year-on-year rise of 30%, and subsequently went to grow further in 2021 with revenues reaching £434,000,000 UK Pounds.

The growth led to Made.com listing on the London Stock Exchange in June last year with a value of £775m, however fast forward a little over 12 months and Made.com has hit the rocks with shares down 90%.

Today Made.com announced that business would stop taking orders from customers see this statement from the London Stock Exchange below.

Made.com Group Plc

(“MADE” or the “Company”)

Update on Formal Sale Process (“FSP”) and Strategic Review

Further to the announcement on 25 October 2022, the board of MADE provides the following update.

Following yesterday’s developments, the board of MADE’s operating subsidiary Made Design Ltd (“MDL”) has considered the appropriate next steps.

In light of the fact that MDL is reliant on MADE for any further funding requirements and in order to preserve value for its creditors, the board of MDL has taken the decision to temporarily suspend new customer orders. This decision remains under review and a further announcement will be made as appropriate.

The board of MADE will continue to look to preserve value for its creditors and shareholders in light of this decision.

A financial commentator noted on the BBC Website

Russ Mould, investment director at AJ Bell, previously said when Made.com joined the stock market “no-one would have thought the business would have been put up for sale 15 months later after a disastrous trading period”.

He said the firm became “unstuck” due to supply chain problems, with “customers waiting months for their sofas to be delivered, leading to cancellations and frustration”.

“Then the cost-of-living crisis bit and big-ticket items like a new three-piece were put on the backburner, all contributing to a severe slump in Made.com’s share price and a slew of profit warnings,” he added.

Although Mr Hoberman is no longer actively involved in the running of the company, he is still a shareholder, as is Ning Li, who was chief executive until the end of 2016 and is currently a non-executive director.