Philip Moris International has been highly protective of there online brand and IP, filing WIPOs 48 cases this year along for 55 Domain Names, in 2019 they filed 155 cases for 178 domain names, 2018 96 cases for 108 domains and 2017 17 cases for 20 domain names.

Out of the 319 cases lodged with WIPO they have won transfers for 247 of these domain names, 52 have been terminated and 20 are still live active domain name dispute cases.

The latest case filed was WIPO D2020-1451 – Domain Name IqosPark.com, You can see this year from the list of WIPO Domain Name Disputes by Philip Morris International that over 20 of these domain names has been to protect the IQOS brand of Smokeless Cigarettes that they have launched and trying to switch their customers who were smokers over to become vapers and continue using their products.

I would strongly advise against registering any domain names with the IQOS wording in your domain names unless you are able to prove legitimate reason as the likelihood of Philip Morris International coming after you in a WIPO case is very high and they have 75%+ Win rate so chances of you beating them are going to be reduced again unless you have a legitimate reason to own a domain name that contains the IQOS letters in your domain name.

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