Google Ventures has relaunched its website and its url now using a LL domain name GV.com, The domain name GV.com was previously parked and appears to have been owned by Branded Holding Group who own several strong dot com domain names  but a number of their whois records has recently changed to SOJCom LLC.

The company owns domain names such as HD.com, Lucky.com, The.com, Pen.com, Super.com, Accident.com and several other super premium dot com domain names.

The sale hasn’t been made public but as Google is public company I am sure we should be able to find out in the future the terms of the deals, Could this beat FB.com for $8.5m?

What price do you think Google Ventures paid to own GV.com? – Leave a comment below…

Here is the full story below.

Google Ventures is debuting a brand new site today, complete with a new URL, lots of founder-friendly content and more.

The firm will now redirect to GV.cominstead of its former URL Google Ventures. The site was created entirely in-house by Google Ventures’ design team, using its design sprint process (you can read more about the processhere). The firm also did user studies with entrepreneurs to A/B test elements of the site.

The most noticeable change besides the general UX of the site relates to the addition of content. The Google Ventures Startup Lab’s body of content, which helps startups navigate things like A/B testing, holding productive meetings and more, is now being put on the site, with over 45 of these workshops available to anyone. The design staff has also contributed content such as how to run design critiques and how to pick a design agency. And the site now includes video interviews with founders such as Phil Libin and Ev Williams.

As design partner Braden Kowitz tells us, it’s not just info about the “how” but also setting up best practices. And the vast majority of this content is open to the public. GV isn’t the first to redesign its site to include more content. First Round Capital and Sequoia recently added content hubs, and A16Z has been exploring a content strategy as well. Union Square just added a new Hacker News-like technology to its site to surface interesting content.

Beyond a redesign, today marks Google Ventures’ annual CEO summit, which features a variety of speakers including Zappos’ CEO Tony Hsieh, Sequoia’s Sir Michael Moritz, Ray Kurzweil, and Nest CEO and co-founder Tony Fadell.

Google Ventures is also promoting two investment partners, Andy Wheeler and Blake Byers, to general partners, which means that they can take board seats, and more ownership and responsibility over investments, says managing partner Bill Maris. The firm just added two new investment partners, Shanna Tellerman and Dave Munichiello, to its ranks. And earlier this year, GV added former CrunchFund partner (and my former colleague) MG Siegler to its investment team as a general partner.