In a noteworthy domain sale, Erickson.com changed hands for $101,200 on November 8, 2005, through Moniker/DomainSystems. This transaction underscores the growing value of premium domain names in the mid-2000s, particularly those featuring common surnames.
The Value of Surname Domains
The six-figure sale of Erickson.com highlights the strong market demand for surname-based domain names. According to a study on surname domain sales, the average price for such domains is $2,989.24, though this drops to $2,469.83 when excluding the top five sales exceeding $100,000.
Data shows a clear link between surname frequency and domain value:
Surname Frequency
Average Domain Price
75,000+
$61,133
25,000 – 74,999
$22,131
15,000 – 24,999
$15,518
5,000 – 14,999
$5,680
1,000 – 4,999
$2,326
500 – 999
$1,701
499 or Less
$911
With a final price of $101,200, Erickson.com ranks among the most valuable surname domains, alongside other major sales like Brown.com, Zhou.com, Mueller.com, and Liao.com.
Who Owns Erickson.com?
While details about the original owner remain unclear, Erickson Senior Living currently owns the domain. As a leading senior living provider in the U.S., the company operates a network of communities focused on independent and continuing care options.
Why Premium Domains Matter
The high sale price of Erickson.com reflects the increasing value of short, memorable domains—especially those that match well-known surnames or brand names. These domains carry significant branding and marketing potential, making them prime digital assets.
Interestingly, the average length of sold surname domains is 6.46 letters, aligning with U.S. census data, which shows that 20.82% of Americans have six-letter surnames.
Moniker/DomainSystems: A Trusted Broker
The transaction was managed by Moniker/DomainSystems, a major player in the domain industry during the mid-2000s. Moniker was well-regarded for its domain auctions and management services, making it a popular choice for investors and businesses alike.
Final Thoughts
The sale of Erickson.com is a prime example of the enduring value of premium domains. For Erickson Senior Living, securing this domain likely strengthened its online presence and brand authority. This case reinforces the importance of strategic domain investments, particularly for businesses looking to establish a strong digital identity.
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