Domains, Markets & Money
GoDaddy's Liquidation Auction: 1,833 Of The 2,099 Domains Start At $100
The whole catalogue adds up to $297,137 at opening prices. That tells you something about where the value is hiding.
Domain names below link to their GoDaddy auction page. Those are affiliate links, so I may earn a commission if you bid or buy — it costs you nothing extra and never changes which names I flag.
Key takeaways
- 1,833 of the 2,099 domains open at exactly $100 — that is 87.3% of the catalogue sitting on the floor price.
- Only seven names in the entire event start above $2,000.
- At opening prices the whole 2,099-name catalogue comes to $297,137.
- Starting price is not a quality signal in this sale, so the sorting is the bidder’s job.
- The auction opened on Tuesday 11 August and closes Thursday 13 August, with closes staggered through the day.
Today: 87% of GoDaddy’s liquidation catalogue opened at $100 / Perform.ai sold for $200,000 / ICANN’s new gTLD window closes tonight / and More…
Here are the things that caught my eye in the domain community today:
Almost the whole catalogue starts at $100
GoDaddy’s Liquidation Auction Event opened on Tuesday and closes tomorrow. There are 2,099 domains in it, and 1,833 of them opened at exactly $100.
That is 87.3% of the entire sale sitting on the same floor price.
| Starting price | Domains | Share |
|---|---|---|
| $100 | 1,833 | 87.3% |
| $150–$250 | 160 | 7.6% |
| $250–$500 | 48 | 2.3% |
| $500–$1,000 | 35 | 1.7% |
| $1,000–$2,000 | 16 | 0.8% |
| Above $2,000 | 7 | 0.3% |
Seven domains. That is the entire top end of a 2,099-name event. The median opening price is $100, the average is $142, and the whole catalogue together comes to just $297,137.
Which means the starting price is telling you nothing at all about quality here. Normally an opening price is a signal, something the seller is saying about the name. In this sale it is just a floor that nearly everything sits on.
So the sorting is your job. That is either the problem with this auction or the entire opportunity in it, depending on how much time you are willing to spend.
The full searchable table is further down this page, and there is a permanent catalogue page here too.
The seven at the top
For the record, the only names opening above $2,000:
TaxAccountant.com $3,643 – A thirteen-letter, two-word .com with obvious commercial intent. GoDaddy’s own automated appraisal put it at $14,573 back in July. Worth remembering that “CPA” competes hard with “tax accountant” in American usage.
Crag.com $3,163 – A four-letter, dictionary-word .com. Climbing meaning, clean, and probably the best raw asset in the sale.
TOG.org $2,781 – A three-letter .org, which is a shape with genuine liquidity.
Backlinking.com $2,682, BeatMakers.com $2,638, FindADate.com $2,575 and Holr.com $2,500 round out the list.
These are the names everyone can see. Which is exactly the thing worth thinking about — when the whole industry is looking at the same seven domains, where does the margin actually go?
Where the interesting names are hiding
The 1,833 domains at $100 are where nobody has looked properly, because looking properly means reading 1,833 names one at a time.
There is decent evidence that boring beats beautiful. SpecialistRobotics.com sold for $19,999 on Afternic to what appears to be a genuine end user. That is a nineteen-letter, two-word, long-tail .com. Not short, not pretty, not the kind of thing that gets bid up by investors. Just an exact description of what a business does. (Domain Name Wire)
Better still, BronxCriminalLawyers.com sold for $1,988 and the buyer pointed it at a less elegant domain they already owned. Commercial intent beat aesthetics completely.
Names in the catalogue with that same shape — GeneratorRepair.com at $693, WorkAccident.com at $999, GearRepair.com at $100 — describe a service someone actually pays for. A single lead in generator servicing or personal injury can be worth more than the domain.
Do you go for the pretty short ones or the boring descriptive ones? I know which have been easier to find buyers for.
Search the whole catalogue
Here is the entire event — all 2,099 domains with their opening prices, sorted highest first. Use the box to filter by keyword or extension, then click any name to go straight to its auction page.
Showing all 2,099
No domains match that filter.
One thing to keep in mind: every figure here is an opening price from the published catalogue. Bidding has been running since Tuesday, so a name showing $100 may well be at four figures by now. Click through and check the live price before you decide anything is cheap.
Newly reported sales
Perform.ai sold for $200,000 – That is not a bad looking sales report for a seven-letter, dictionary-word .ai for six-figures. It came as part of a large batch of Spaceship SellerHub sales including Kingdom.ai $130,000, Quake.ai $100,000, Billionaire.ai $100,000 and Blueberry.ai $100,000. Do you think .ai has further to run, or are we near the top? (Domain Name Wire)
The acquisition history is the eye-opening part. Blueberry.ai sold for $338 in 2019. Router.ai went for $112 in 2019, then $505 in 2021, and has now sold for $80,000. That is what a category rerating looks like when it happens underneath you.
Monday’s GoDaddy expiry results – HireLocals.com $240, DebtCentral.com $350, PulsarPay.com $428 and FunnelData.com $605. At the other end, GiantX.com reached $3,050, PCCP.com $3,561, Ericka.com $6,144 and Tozzi.com $9,100. (DSAD)
FunnelData.com at $605 looks like the better buy to me. Which would you rather own at those prices?
ICANN’s application window closes tonight
ICANN’s 2026 new gTLD application window closes at 23:59 UTC tonight. Applications opened on 30 April, and the second Registry Service Provider evaluation window shuts at the same moment. (ICANN)
The applied-for strings will not be published straight away, but tonight is when the next generation of extensions gets locked in. Whatever gets applied for will shape parts of this market for years.
Are you expecting anything interesting in the AI or fintech space?
What the money markets mean for domains
Crypto is the part of the wider market worth a domain investor’s attention this week, more than oil or equities.
Bitcoin is around $63,700 and Ethereum around $1,625, both flat and quiet.
Crypto money and domain money have always overlapped. When crypto runs, speculative capital spills into short names, three-letter .coms, .io and anything crypto-adjacent, and wholesale prices firm up right across the board. When it goes quiet like this, that bid simply is not there — which is part of why the cheap end of an auction like this one stays cheap.
But look at where the money went instead. Perform.ai sold for $200,000 while Bitcoin sat flat. The speculative money in this industry rotated out of crypto naming and into AI naming, and it has not rotated back.
That rotation is showing up outside domains too. Riot Platforms — a crypto mining infrastructure business — jumped after signing a long-term computing agreement with Anthropic, repointing capacity at AI compute. CoreWeave reported $2.58bn in quarterly revenue, raised guidance, took planned 2026 capital spending to $35–39bn and reported a $104.2bn backlog. (Reuters)
Put that next to the .ai sales list and it is the same story told twice: the money chasing new names is following AI infrastructure, not crypto.
US inflation figures land at 1:30pm UK time today, expected around 3.4%. Inflation does not move domain prices directly, but cheap money is what funds speculative buying, and the top end of this market has always been sensitive to it.
Is crypto still where you watch for a read on domain demand, or has AI taken over?
What matters next
The liquidation closes stagger through tomorrow. The only figures that will teach us anything are the clearing prices, because opening prices tell us where GoDaddy started and competition tells us what the market actually believes.
If this format works for GoDaddy, it may become a repeatable wholesale liquidity layer for ageing portfolios — and that transaction data would be far more useful for valuation than aspirational buy-now prices ever have been.
Are you bidding in this one? I would love to know whether the $100 tier is pulling real money or getting ignored.
Frequently asked questions
How much do GoDaddy liquidation domains start at?
Almost all of them start at $100. Of the 2,099 domains in the August 2026 event, 1,833 open at exactly $100, another 160 sit between $150 and $250, and only seven open above $2,000. The median starting price across the whole catalogue is $100.
When does the GoDaddy liquidation auction end?
It opened on Tuesday 11 August 2026 at 9:00 AM Arizona time and closes on Thursday 13 August, with closes staggered through the day. Bidding has been running since Tuesday, so opening prices are already historic on many of the names.
What is the most expensive domain in the GoDaddy liquidation auction?
TaxAccountant.com has the highest opening price at $3,643, followed by Crag.com at $3,163 and TOG.org at $2,781. Only seven domains in the whole catalogue start above $2,000.
Are the starting prices the same as the current bids?
No. Every figure published in the catalogue is an opening price. Live bidding is only visible on GoDaddy’s auction pages, so check there before deciding what anything is actually worth today.