Robbie’s Domain Market Column · 15 November 2026
cools.com Is Today's Most Fought-Over Domain
cools.com is the one everyone is chasing today. It has taken 105 bids and is up to $14,750. It has been registered thirty years. GoDaddy puts it at $60,534, so there is room in it yet if you trust the estimate. The term behind it gets around 1,600 searches a month. Further down, cutpu.com still pulls 17,409 visitors a month and is going for $1. Dynadot has 45,386 closing too, though only 10 of them have reached 10 bids.
What else is being fought over
Everything here has real bidding on it, so the price is what somebody has actually offered rather than an opening ask.
Thirty-one years old, and the term gets around 9,900 searches a month. A seven-letter .com.
Thirty-one years old, and the term gets around 1,900 searches a month. A short, four-letter .com.
A seven-letter .com. First registered back in 2001, and 52 bids on it already.
An eleven-letter, two-word .com. First registered back in 1996, and 50 bids on it already.
A nine-letter, two-word .com, registered thirty-one years ago, and 49 bids on it already.
Chased, but still cheap
Plenty of interest and the price has not caught up yet. That gap is where most of the buying happens.
Twenty-three years old, and 28 bids on it already. An eight-letter, two-word .com.
Five years old, and 26 bids on it already. A seven-letter, two-word .net.
A thirteen-letter, two-word .cc, and 25 bids on it already.
An eight-letter .com. First registered back in 1995, and 23 bids on it already.
A seven-letter .com. First registered back in 2011, and 22 bids on it already.
Still getting visitors
Somebody is still typing these in, or following a link from somewhere. Worth finding out where that traffic comes from before you buy.
A short, five-letter .com, and nobody has bid on it yet.
A twelve-letter .com, registered thirteen years ago, and nobody has bid on it yet.
A ten-letter, hyphenated .me. First registered back in 2019, and nobody has bid on it yet.
A short, five-letter .com, and nobody has bid on it yet.
A short, five-letter .com, and nobody has bid on it yet.
Somebody finally let go
Just listed after a long time in the same hands. Somebody paid to renew these every year and has now stopped.
Thirty-one years old, and nobody has bid on it yet. An eight-letter .com.
A seven-letter .com, registered thirty-one years ago, and nobody has bid on it yet.
A nine-letter .com. First registered back in 1995, and nobody has bid on it yet.
A fourteen-letter .com. First registered back in 1996, and nobody has bid on it yet.
A seven-letter .com. First registered back in 1996, and nobody has bid on it yet.
Over to you
Would you go near cools.com at this price, or is the bidding already past the point where there is anything in it? Tell me in the comments.
Data: GoDaddy’s published inventory feeds, prepared at 11:36 UK on 15 November 2026; inventory updated at 2026-11-14T13:59:37Z. Bids and prices move, and bidding may extend an auction. Third-party metrics and automated estimates are research aids, not guaranteed traffic or resale values.
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