Robbie’s Domain Market Column · 13 November 2026
cools.com Is Today's Most Fought-Over Domain
cools.com is the one everyone is chasing today. It has taken 76 bids and is up to $2,750. It has been registered thirty years. GoDaddy puts it at $60,534, so there is room in it yet if you trust the estimate. The term behind it gets around 1,600 searches a month. Further down, librerialatina.co still pulls 10,226 visitors a month and is going for $305. Dynadot has 42,550 closing too, though only 15 of them have reached 10 bids.
What else is being fought over
Everything here has real bidding on it, so the price is what somebody has actually offered rather than an opening ask.
Thirty-one years old, and the term gets around 9,900 searches a month. A seven-letter .com.
A seven-letter, dictionary-word .com. First registered back in 2003, and the term gets around 2,400 searches a month.
Thirty-one years old, and the term gets around 1,900 searches a month. A short, four-letter .com.
Twenty-eight years old, and 43 bids on it already. A short, five-letter .com.
Sixteen years old, and 43 bids on it already. A five-number .com.
Chased, but still cheap
Plenty of interest and the price has not caught up yet. That gap is where most of the buying happens.
A six-letter .com, and 28 bids on it already.
A five-number .com. First registered back in 2009, and the term gets around 1,600 searches a month.
A nine-letter, two-word .com, registered eighteen years ago, and 26 bids on it already.
Thirty years old, and the term gets around 720 searches a month. A six-letter .com.
A short, five-letter .com, registered nineteen years ago, and 24 bids on it already.
Still getting visitors
Somebody is still typing these in, or following a link from somewhere. Worth finding out where that traffic comes from before you buy.
A fourteen-letter .co, registered eight years ago, and 23 bids on it already.
A twelve-letter .com, registered thirteen years ago, and nobody has bid on it yet.
A ten-letter, hyphenated .me, and nobody has bid on it yet.
An eighteen-letter .com, and nobody has bid on it yet.
A fourteen-letter, three-word, hyphenated .org, and the term gets around 12,100 searches a month.
Somebody finally let go
Just listed after a long time in the same hands. Somebody paid to renew these every year and has now stopped.
A short, five-letter .com. First registered back in 1995, and nobody has bid on it yet.
An eight-letter .com. First registered back in 1995, and nobody has bid on it yet.
Thirty-one years old, and nobody has bid on it yet. A twelve-letter, two-word .com.
Thirty years old, and nobody has bid on it yet. A fourteen-letter, four-word .com.
A six-letter .net, registered thirty years ago, and nobody has bid on it yet.
Over to you
Would you go near cools.com at this price, or is the bidding already past the point where there is anything in it? Tell me in the comments.
Data: GoDaddy’s published inventory feeds, prepared at 11:21 UK on 13 November 2026; inventory updated at 2026-11-12T13:59:20Z. Bids and prices move, and bidding may extend an auction. Third-party metrics and automated estimates are research aids, not guaranteed traffic or resale values.
Affiliate disclosure: This post contains affiliate links. I may earn a commission from qualifying purchases made through these links.
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