Robbie’s Domain Market Column · 13 October 2026
guard.co Is Today's Most Fought-Over Domain
guard.co is the one everyone is chasing today. It has taken 57 bids and is up to $2,351. It has been registered sixteen years. GoDaddy puts it at $11,414, so there is room in it yet if you trust the estimate. The term behind it gets around 27,100 searches a month. Further down, mmastreams.me still pulls 4,912 visitors a month and is going for $1.
What else is being fought over
Everything here has real bidding on it, so the price is what somebody has actually offered rather than an opening ask.
A short, four-letter .com. First registered back in 2002, and the term gets around 590 searches a month.
An eight-letter, dictionary-word .net. First registered back in 1996, and the term gets around 49,500 searches a month.
Twenty-four years old, and 47 bids on it already. A four-number .com.
A four-number .com, registered twenty-three years ago, and 45 bids on it already.
A four-number .com. First registered back in 2003, and 44 bids on it already.
Chased, but still cheap
Plenty of interest and the price has not caught up yet. That gap is where most of the buying happens.
A fourteen-letter .com, registered twenty-eight years ago, and 32 bids on it already.
Twenty-four years old, and 31 bids on it already. An eleven-letter .com.
A five-number .com, registered twenty-two years ago, and 29 bids on it already.
A seven-letter .com. First registered back in 2012, and 26 bids on it already.
Nineteen years old, and 23 bids on it already. A five-number .com.
Still getting visitors
Somebody is still typing these in, or following a link from somewhere. Worth finding out where that traffic comes from before you buy.
A ten-letter .me, and the term gets around 8,100 searches a month.
A nine-letter .me, and the term gets around 1,600 searches a month.
A twelve-letter, two-word .me, and the term gets around 2,400 searches a month.
A seven-letter .com, registered eleven years ago, and nobody has bid on it yet.
An eight-letter, hyphenated .com, and nobody has bid on it yet.
Somebody finally let go
Just listed after a long time in the same hands. Somebody paid to renew these every year and has now stopped.
A six-letter, hyphenated .com, registered thirty-one years ago, and nobody has bid on it yet.
A six-letter .com, registered thirty years ago, and nobody has bid on it yet.
A seven-letter, two-word .com, registered thirty years ago, and nobody has bid on it yet.
Thirty years old, and nobody has bid on it yet. A ten-letter, two-word .com.
Thirty years old, and nobody has bid on it yet. An eight-letter .com.
Over to you
Would you go near guard.co at this price, or is the bidding already past the point where there is anything in it? Tell me in the comments.
Data: GoDaddy’s published inventory feeds, prepared at 12:06 UK on 13 October 2026; inventory updated at 2026-10-12T13:59:32Z. Bids and prices move, and bidding may extend an auction. Third-party metrics and automated estimates are research aids, not guaranteed traffic or resale values.
Affiliate disclosure: This post contains affiliate links. I may earn a commission from qualifying purchases made through these links.
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